When you walk into Santa Rosa Seafood’s storefront in the California Bay Area, you’ll find an amazing variety of fresh local fish, in-house smoked salmon, and ready-to-heat seafood soups. What you won’t see is the streamlined printing system that’s helping this busy seafood provider serve customers across their storefront and 6 farmers’ market locations they serve weekly.
The challenge: Manual printing slowing things down
Like many small businesses, Santa Rosa Seafood started with a manual printing system. Each order had to be searched for and printed by hand – a process that was eating up valuable time that could have been spent serving customers.
A customer review highlighted their early growing pains: “This place is fabulous! Service is fantastic, everyone is so friendly and accommodating… Just wish there was a number system so ordering can be less confusing on a busy day.”
The need for a better system was clear. Santa Rosa Seafood began looking for a reliable solution that would automatically print orders, create clear receipts for customers, and work smoothly with their existing WooCommerce setup, all while keeping their staff focused on customers instead of computers. After researching several options, the team found exactly what they needed in BizPrint.
Quick setup, immediate results
Setting up BizPrint turned out to be surprisingly quick. “The whole thing took about 20 minutes,” business owner Sal says. “Then we were ready to go.”
The impact on Santa Rosa Seafood’s operations was immediate. The team now saves more than 30 minutes every week that used to be spent checking computers and manually printing orders. The biggest improvement? Less time spent at the computer searching for orders to print, especially during busy periods.
“What’s fascinating about businesses like Santa Rosa Seafood is how a seemingly small change in operations, like automating order printing, can have such a ripple effect,” says Jake Fischground, co-founder of BizPrint. “When staff aren’t constantly checking computers and manually printing orders, they’re more present with customers, especially during those crucial busy periods at the market.”
A day in the life with BizPrint
Since switching to BizPrint, Santa Rosa Seafood has seen some big changes in how they handle orders:
- No more manually searching for orders to print.
- Employees can easily access everything they need.
- Instant, reliable printing when customers are waiting.
- Smoother operations during peak times.
The system has been “spot on” reliable, which is everything when customers are waiting for their orders. This reliability has helped Santa Rosa Seafood maintain its reputation for great service while handling more orders than ever.
Whether it’s a quiet morning at the storefront or their busiest weekend at the farmers’ market, the team knows they can count on BizPrint to print orders right away. It’s one less thing to worry about as they continue serving more customers across their growing number of locations.
Advice for growing businesses
When asked what advice he’d give to other businesses thinking about using BizPrint, Sal keeps it simple: “It saves time and steps, which makes selling that much easier.”
For a busy operation like Santa Rosa Seafood, with customers ordering both in-store and selecting different pickup locations, that time saving makes a real difference. Each transaction ends with a printed receipt in hand – a small but important detail that keeps both customers and staff on the same page. The switch from manual to automated printing has made things easier, as well as helped the company grow and serve more customers across the Bay Area.
Want to see how BizPrint could help your business save time and handle more orders? Try it out with 25 free prints today!
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